What can we do for you?
We partner with, and empower the business to deliver integrated and sustainable solutions to our clients and society. We add value by combining our knowledge and expertise with theirs.
What can Creating Insights do for you?

Contact person
Remko Blom Team Lead Creating Insights remko.blom@pwc.com 06-1310-2823
Ambition
We provide business intelligence and analysis that support strategic decision making, add value to the client journey and give the firm a competitive advantage.
Services
Business intelligence
- Research reports and data related to markets, companies, themes and economy
- News alerts or selected news articles
- Access to various information sources
Thought Leadership
- Thought leadership publications (reports, articles, blogs)
- Advice on thought leadership creation in the firm
- Presentations about thought leadership for go-to-market activities
Training & Advice
- Advice on or training for analytics and/or tools for this
- Training sessions on the use of data sources
Expertise
- Information specialists
- Researchers
- Thought leadership coordinator
What can Business Development do for you?

Contact person
Eelco van Geene Team Lead Business Development eelco.van.geene@pwc.com 06-1423-5608
Ambition
We identify future trends and developments and help drive sustainable growth for industries, regions, themes and alliances. We co-create and execute go-to-market plans and improve commercial excellence together with market teams and the business, in a human-led and tech-enabled way.
Services
Go-to-market strategy (for industries, regions and market themes)
- Insights in trends/future developments for thought leadership and the go-to-market plans
- Go-to-market strategy and plan
- Opportunity and pipeline management, revenue analysis and insights
- Client feedback program implementation
- Network and community building, and effective communication within industries, regions, themes an alliances
- Business planning cycle, management information, budgeting, financial insights
- Drivers of the Pursuit program
- Coaching/advice on methods, techniques, tools and business development relevant topics
Partnerships & alliances
- Drive collaboration with tech alliances and partnerships and develop the go-to-markets plans
Expertise
- Industry managers
- Region managers
- Market theme managers
What can Winning Work do for you?

Contact person
Arjan Soer Team Lead Winning Work ajan.soer@pwc.com 06-3066-8447
Ambition
We support the business on winning opportunities by providing state-of-the-art services on key messaging, proposal design, pitching and pricing in order to increase our win rate combined with a healthy profitability.
Services
Proposal support
- Advice on proposal strategy and key messages
- Agreed proposal approach and plan in line with Pursuit
- Proposal workshops and advice
- Advice on pricing and negotiation strategies and practices
- Post decision review analysis, results and advice
- Fit-for-purpose proposal messaging and design in line with PwC branding (microsite, video, photo, pdf etc.)
- Convincing, client-centric messaging
- Standardised way of working aligned with best practices, templates and tools, in line with Pursuit
- Completed formalities with status updates
- Practical coordination of proposal activities
Expertise
- Designer
- Writer/editor
- Proposal manager/coordinator
- Pricing/negotiation coach
- Pitch/presentation coach
What can Account Management Excellence do for you?

Contact person
Esther Schuyt-Hagerman Team lead Account Management Excellence esther.schuyt-hageman@pwc.com 06-2296-4093
Ambition
We provide best-in-class intelligent account management on X-LoS priority accounts to enhance the client journey and help drive growth.
Services
Account management Strategic account management approach for selected accounts, including:
- Strategic account plan and accompanying relationship management approach
- Pipeline monitoring, analysis, and activation (enabled by Salesforce)
- Framework agreements and rate cards for selected accounts
- Team operating rhythm and meeting structure. And external client workshops (APX/CPX/BXT)
- Central home base for client knowledge, proposals, and other key documents.
- Client analytics and insights
- Management of the Client feedback cycle (organisation, conducting selected interviews, deliverables and follow up)
- Development and structuring of the channel change transition in light of the MFRs
- Advice on how to set up account management on other accounts
Expertise
- Account manager
- Senior account driver
- Account driver
What can the Salesforce Team do for you?

Contact person
Bart van Doorn
bart.van.doorn@pwc.com 06-2366-4516
Ambition
We promote the use of CRM/technical tools, to enable PwC to deliver value to our customers throughout the entire customer journey.
Services
Salesforce
- Salesforce Sharepoint site with advice and training materials
- Regular internal communications on new functionalities and releases,
- including newsletters and FAQ Group in Salesforce itself
- Einstein reporting for firm wide purposes and report templates
- Central monitoring and governance to improve data quality in Salesforce
- Connecting to X-LoS Subject Matter Expert network and trainers
Expertise
- Salesforce CRM lead
- Salesforce Adoption lead
- Einstein specialist
- Data Quality specialist
What can Markets Strategy & Change do for you?

Contact person
Martine Uitermark Team lead Markets Strategy & Change martine.uitermark@pwc.com 06 2236-0714
Ambition
We drive markets strategy and transformation by steering and managing strategic priorities in cooperation with key stakeholders. We enable the Clients & Markets capabilities to bring this to life through connected, consistent and client-centric ways of working.
Services
Client feedback
- Regular client feedback reports on KPI progress and qualitative feedback (‘Voice of the Customer’)
- Standardised and clear client feedback process
- Fit-for-purpose tool for online client feedback
Client Journey
- Standardised processes, ways of working and implementation of client journeys across PwC NL
Business planning Cycle
- Coordinated BPC process from a Markets perspective
Mandatory Firm Rotation
- Set up and implementation of Mandatory Firm Rotation (MFR) programmes in collaboration with the Markets Leader and other C&M teams
Expertise
- Strategy & Transformation
- Strategy manager
- Client feedback manager
- Client Journey manager
- Project/data manager
- MFR manager

