Our shared ambition
As Clients & Markets, we partner with and empower the business to deliver integrated and sustainable solutions to our clients and society.


Partner with and empower
We work together with the business to empower them in all steps in the client journey. We add value by combining our knowledge and expertise with theirs.
Integrated and sustainable solutions
The business deals with increasingly complex issues that need different perspectives and solutions. We support the business to deliver these integrated services to our external clients.
Clients and society
We share the strategic choice of PwC to deliver services that take into account a societal context and the interests of a broad range of stakeholders. We challenge the business on this. We assess new proposals and business initiatives along the lines of the purpose of PwC to deliver trust and sustained outcomes.

How do we realise our ambition?
We give substance to our ambition to act and to be recognized as a business partner for internal clients in a connected, consistent and client-centric way.
What does being a true business partner mean?
It means we work together with colleagues in the business and clients to bring an excellent client experience which leads to new opportunities and business. Therefore we:
- are aware of what is happening at clients, in industries and in society;
- anticipate needs and respond to them proactively;
- listen and ask the right questions;
- know when to involve other experts and make connections;
- inspire with new creative solutions;
- adapt to client feedback and changes in the external environment; and
- work in a consistent way to have maximum synergy.


