Our environment

Why our clients need to adapt and transform to remain relevant and why we need to act as a business partner.

PwC's clients

To remain relevant, PwC must meet the needs of clients and society. Their issues determine our focus.

PwC's response

We need to understand their issues to be able to solve them. That’s why PwC needs to work continuously on its outside-in perspective.

Clients & Markets

This applies to the business, and – in order to support the goals of the business – to Clients & Markets.